One of the biggest challenges facing libraries today is staying relevant in such a highly digital age.
Social media is one easy way that libraries can promote the awesome things they are doing and connect with their community.
As a librarian, do you feel you could be using social media to better do this?
Here are some TOP TIPS on how to effectively use social media in libraries.
- Quality, not quantity. Don’t be tempted to bite off more than you can chew. Choose one or two social media platforms and do them well. It’s far better to have one or two strong social media accounts, than several mediocre ones.
- Facebook is leading the pack. According to super library marketing blog, Facebook is highlighted by 85 per cent of library marketers as the most effective social media platform. If your library is beginning its social media journey, Facebook is a great place to start.
- Promote library events. Using social media to promote library events is not only a fantastic way to market your library, but it’s a great way to connect with your community. Use hashtags, encourage people to take photos and post them to your facebook page. Make sure you follow up the event on your chosen social media platform (eg posting photos on Facebook).
- Be visual. Including pictures with posts is known to be the best way to engage your audience. This Youtube social media video from Georgia Libraries shows that a staggering 87 per cent of Facebook posts containing photos were shared, compared with only 4 per cent containing links, and 3 per cent with videos. So get snapping and watch your Facebook shares soar!
- Be human. Posts on social media that sound stiff and robotic will be ignored! Write as you would talk. Use humour. Be fun and creative. This is how you will really engage those precious library users.